Privacy Policy

Effective Date: 09/10/2026

1. Who We Are

Bet49s.com is operated by Jolly Empire Ltd, a company registered in England and Wales (company number 17124557), registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. Jolly Empire Ltd is the controller of the personal data described in this policy. In this policy, "we", "us" and "our" mean Jolly Empire Ltd.

Bet49s.com is an independent affiliate site that compares and provides information and opinion about online lottery games and operators. We do not offer any real money gambling services. Our role is to provide information and give users the opportunity to click through to licensed, regulated third-party operators and lottery sites.

For any privacy question or request, contact us at privacy@comparethelotto.com.

2. What We Do

• We provide information, opinions, comparison content, and affiliate links to licensed lottery betting operators and lottery games.
• When you click an affiliate link, you are redirected to a third-party site. We may earn commission if you register and play with them. Once you leave our site, the operator's own privacy policy applies. See full details of How Our Site Works.
• We do not collect or process payment details.
• We do not offer any real money gambling services.

3. What Personal Data We Collect and Why

We collect personal data in three ways:

• Results email alerts, if you sign up (see section 7).
• Comments, if you leave one (see section 6).
• Analytics and advertising cookies, only if you accept them (see section 4). These may collect technical data such as your IP address, device type and browser, pages visited and time spent, and click-through data (for example, which operator links were clicked).

We do not use your personal data for automated decision-making that has legal or similarly significant effects on you.

4. Analytics and Advertising Cookies

With your consent, we use the following third-party tools, which may collect personal data through cookies or similar technologies:

• Google Analytics: to understand site usage and performance
• Google Ads: to manage, measure and optimise paid advertising campaigns
• Microsoft Clarity: to generate heatmaps and session recordings for usability analysis
• Microsoft Advertising: to manage and measure paid advertising campaigns across Microsoft platforms

Lawful basis: your consent, given through our cookie banner. These tools are not loaded until you accept them, and you can change your choice at any time via Cookie Preferences. Google and Microsoft may use this data in line with their own privacy policies, including to measure and personalise advertising. We do not use it to identify you personally. See our Cookie Policy for full details.

5. Privacy-Friendly Analytics (No Personal Data)

We also use GoatCounter: a privacy-friendly analytics tool that does not collect personal data or use cookies. It helps us understand general site usage without tracking individual users.

We use self-hosted, cookieless analytics to count visits and clicks. Your IP address is used only momentarily to produce an anonymous daily count and is never stored.

6. User Comments

• You can leave comments without registering or logging in.
• You may choose to give a name. This is optional and will be displayed publicly alongside your comment. We do not ask for your email address.
• Comments and names are stored on our servers (hosted by 123-reg in the UK) and used only to display and moderate comments.
• Lawful basis: our legitimate interests in running a public comments section and keeping it free from spam and abuse.
• You can ask us to delete your comment at any time by emailing privacy@comparethelotto.com.

7. Results Email Alerts

You can choose to sign up for free email alerts with the latest 49's results. If you do:

• What we collect: your email address, the draws you chose, how many days you want alerts for, your consent choices (including whether you opted in to offers and news), the date and time you signed up, and the page you signed up from.
• Why: to send you the results emails you asked for, to check in when your alerts are due to finish, and, only if you ticked the box, to send you offers and news from Bet49s.
• Lawful basis: your consent. Consent to results alerts and consent to offers and news are separate, and you can withdraw either at any time.
• Where it is stored: in our own database, hosted by 123Reg in United Kingdom.
• How emails are sent: we use Resend to deliver our emails. Resend processes your email address only to deliver our emails on our behalf and under our instructions.
• Unsubscribing: you can unsubscribe or change your alerts at any time at alerts.bet49s.com/manage, or by clicking the unsubscribe link in any of our emails.
• You must be 18 or over to sign up.

8. Who We Share Your Data With

We never sell or rent your personal data. We only share it with service providers who process it on our behalf and under our instructions:

• Our website and database hosting providers
• Resend (email delivery)
• Google and Microsoft (analytics and advertising, only if you accept cookies)

We may also disclose personal data if required by law or to protect our legal rights.

9. International Transfers

Some of our service providers, including Resend, Google and Microsoft, are based in or process data in the United States. Where your personal data is transferred outside the UK, we make sure it is protected by an appropriate safeguard, such as the UK-US Data Bridge, UK adequacy regulations, or the UK International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses.

10. How Long We Keep Your Data

11. Your Rights

Under data protection law, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erase your data
• Restrict how we use your data
• Object to processing based on our legitimate interests
• Data portability, to receive your data in a commonly used format
• Withdraw consent at any time, without affecting processing carried out before you withdrew it. You can do this by unsubscribing at alerts.bet49s.com/manage or changing your Cookie Preferences.

To exercise any of these rights, email privacy@comparethelotto.com. We will respond within one month.

Complaints: if you are unhappy with how we handle your data, please contact us first. You also have the right to complain to a supervisory authority:

• UK: the Information Commissioner's Office (ICO), ico.org.uk
• Ireland: the Data Protection Commission, dataprotection.ie
• South Africa: the Information Regulator, inforegulator.org.za

12. Region-Specific Information

• UK & Ireland: we comply with the UK GDPR, the Data Protection Act 2018, the EU GDPR (for users in Ireland) and PECR. We ask for your consent before setting non-essential cookies or sending marketing emails.
• USA: we do not sell personal data. Under the California Consumer Privacy Act (CCPA), you have the right to opt out of tracking cookies.
• South Africa: we comply with the Protection of Personal Information Act (POPIA). The rights, retention periods and safeguards described in this policy apply to you.

13. Children

Bet49s.com is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe someone under 18 has given us their details, please contact us and we will delete them.

14. Global Access

Bet49s.com is designed for users in the UK and Ireland, but it may be accessed globally. Users from other jurisdictions are responsible for ensuring that accessing and using the site complies with their local laws.

15. Changes to This Policy

We may update this policy from time to time. The effective date at the top of this page shows when it was last changed. If we make significant changes affecting email alert subscribers, we will let you know by email.

16. Contact Us

Jolly Empire Ltd, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Email: privacy@comparethelotto.com