Privacy Policy

Effective Date: 11/11/2025

1. Who We Are

Bet49s.com is an independent affiliate site that compares and provides information and opinion about online lottery games and operators. We do not offer any real money gambling services. Our role is to provide information and give users the opportunity to click to licensed, regulated third-party operators and lottery sites.

2. What We Do

• We provide information, opinions, comparison content, and affiliate links to licensed lottery betting operators and lottery games.
• When you click an affiliate link, you are redirected to a third-party site. We may earn commission if you register and play with them. See full details of How Our Site Works.
• We do not collect or process personal data such as names, emails, or payment details.
• We do not offer any real money gambling services.

3. What Data We Collect

We do not collect personal data directly. However, we use analytics and advertising tools that may collect limited technical data that is considered personal data under applicable laws, including:

• IP address
• Device type and browser
• Pages visited and time spent
• Click-through data (e.g., which operator links were clicked)

This data is used for performance analysis, site optimization, and marketing purposes. It is not used by us to identify individual users and is not combined with other data to create user profiles.

4. Third-Party Tracking (May Collect Personal Data)

We use the following third-party tools that may collect personal data through cookies or similar technologies:

• Google Analytics: to understand site usage and performance
• Google Ads: to manage and optimize paid advertising campaigns
• Microsoft Clarity: to generate heatmaps and session recordings for usability analysis
• Microsoft Advertising: to manage and measure paid advertising campaigns across Microsoft platforms

5. Privacy-Friendly Analytics (No Personal Data)

We also use:

• GoatCounter: a privacy-friendly analytics tool that does not collect personal data or use cookies. It helps us understand general site usage without tracking individual users.

6. User Comments

• Our site allows users to leave comments directly, without requiring registration or login.
• When submitting a comment, you may choose to provide your name. This is optional and will be displayed publicly alongside your comment.
• We do not require or collect email addresses.
• Comments and associated names are stored securely on our servers (hosted by 123-reg) and are used only for the purpose of displaying and moderating comments.
• You may request deletion of your comment and associated data at any time by contacting us at privacy@comparethelotto.com.
• We do not share comment data with third parties.

7. Geo-Specific Compliance

• UK & Ireland: We comply with the UK GDPR and PECR. We request user consent before setting non-essential cookies.
• USA: We do not sell personal data. Under the California Consumer Privacy Act (CCPA), users have the right to opt out of tracking cookies.
• South Africa: We comply with the Protection of Personal Information Act (POPIA). We do not collect or store personally identifiable information.

8. Global Access

While CompareTheLotto.com is designed for users in the UK, Ireland, USA, and South Africa, it may be accessed globally. Users from other jurisdictions are responsible for ensuring that accessing and using the site complies with their local laws. We apply privacy and cookie practices that align with major international standards, including GDPR, CCPA, and POPIA.

9. Your Rights

You can:

• Opt out of non-essential cookies via our cookie banner, or via Cookie Preferences or browser settings
• Request more information about how your data is used
• Contact us with any privacy concerns at privacy@comparethelotto.com.